Privacy Policy for Merge Bricks
Last Updated: August 8, 2026
This Privacy Policy explains how Omda Studio ("we," "us," or "our") collects, uses, stores, and shares information when you use the mobile game Merge Bricks (the "Game").
By using Merge Bricks, you acknowledge the practices described in this Privacy Policy.
1. Who We Are
Merge Bricks is developed and published by Omda Studio.
If you have questions about this Privacy Policy or want to make a privacy-related request, you can contact us at:
Email: support@omdastudio.com
Website: https://www.omdastudio.com
2. Information We Collect
We do not directly ask you to provide information such as your real name, physical address, or telephone number in order to play Merge Bricks.
However, the Game uses third-party services and software development kits (SDKs) that may automatically collect or process information from your device and your use of the Game.
The information collected depends on the features you use, your device, your location, your privacy choices, and the configuration of the third-party services.
A. Unity Gaming Services
Merge Bricks uses Unity Gaming Services, including:
Unity Authentication / Player Authentication
Cloud Save
Leaderboards
Player Management
These services may process information including:
A unique Unity Player ID
Authentication and session information
IP address
Game progress and cloud-save data
Scores and leaderboard entries
Player-related game data associated with your Unity Player ID
Device and technical information required to provide the services
Unity Authentication generates a unique Player ID that is used to identify a player within the Unity project and to connect the player with Unity Gaming Services such as Cloud Save and Leaderboards.
Cloud Save is used to store game data associated with your player account so that supported game progress can be retained and restored.
Leaderboards store and rank player scores. Depending on how the leaderboard is configured, information such as a player name or identifier and score may be displayed to other players.
We do not intentionally use Cloud Save to collect information such as your real-world address, telephone number, or other unrelated personal information.
B. Firebase Analytics and Crashlytics
We use Google Firebase, including Firebase Analytics and Firebase Crashlytics, to understand how the Game is used, diagnose technical problems, and improve stability and performance.
Depending on your device and configuration, Firebase may process information such as:
App instance or installation identifiers
Device information
Operating system and app version
General usage and interaction information
Session and engagement information
Crash reports
Diagnostic and performance information
Crashlytics may collect information about crashes and the technical state of the device and application when a crash occurs.
C. Advertising
Merge Bricks displays advertisements using third-party advertising and mediation services, including:
Google AdMob
Unity Ads / Unity LevelPlay (ironSource)
Meta Audience Network
These services may collect or receive information such as:
Advertising identifiers, including the Android Advertising ID where available
IP address
Approximate location derived from IP address
Device information
Operating system and application information
Advertising and interaction information
Information about ad impressions, views, clicks, and related events
Information used for fraud prevention, security, measurement, and advertising
Depending on your location and your privacy choices, advertisements may be personalized or non-personalized.
We do not control all information collected directly by advertising providers. Their processing is governed by their respective privacy policies and applicable privacy choices and consent mechanisms.
D. Tenjin
Merge Bricks uses Tenjin for mobile attribution and marketing analytics.
Tenjin may process information such as:
Advertising identifiers
IP address
Device and technical information
Operating system information
App version
Installation information
Attribution information
In-game events and other events associated with the installation or use of the Game
We use this information primarily to measure the effectiveness of advertising campaigns, understand how users discover the Game, and analyze acquisition and game performance.
3. How We Use Information
We and our service providers use information for purposes including:
Providing and maintaining the Game
Providing cloud saves and restoring game progress
Providing player authentication
Maintaining player accounts and player data
Operating leaderboards and displaying scores
Measuring and improving Game performance
Detecting and diagnosing crashes and technical problems
Understanding general Game usage and engagement
Measuring advertising and marketing performance
Delivering and measuring advertisements
Preventing fraud, abuse, and unauthorized activity
Maintaining the security of the Game and its services
Complying with applicable legal obligations
Responding to privacy requests and support inquiries
4. Advertising and Privacy Choices
The advertising services used by Merge Bricks may process advertising identifiers and other information to provide, measure, and improve advertising.
Where required by applicable law, we request your consent before using certain information for personalized advertising or other purposes requiring consent.
Your choices may affect the types of advertisements you receive. If you decline consent for personalized advertising where a consent choice is presented, you may still receive advertisements, but they may be less personalized.
You may also have additional advertising controls provided by your device, Google, or the relevant advertising provider.
Changing your device's advertising settings does not necessarily delete all information previously collected by third-party providers.
5. Legal Bases for Processing
Where the General Data Protection Regulation (GDPR) or similar laws apply, the legal basis for processing depends on the specific activity.
Depending on the circumstances, we may process information because:
It is necessary to provide the Game or a requested feature;
It is necessary for our legitimate interests, such as maintaining security, preventing fraud, improving the Game, and understanding its performance;
You have provided consent where consent is required, including certain advertising and analytics activities; or
Processing is necessary to comply with a legal obligation.
Where processing is based on consent, you may withdraw consent at any time through the available privacy or consent controls. Withdrawal of consent does not affect processing that occurred before consent was withdrawn.
6. Sharing of Information
We use third-party service providers to operate and improve Merge Bricks.
Depending on the service and the circumstances, information may be processed by:
Unity Technologies
Used for:
Player Authentication
Player Management
Cloud Save
Leaderboards
Privacy information:
https://unity.com/legal/game-player-and-app-user-privacy-policy
Google / Google AdMob
Used for:
Advertising
Advertising measurement
Analytics and related services
Privacy information:
https://policies.google.com/privacy
Google Firebase
Used for:
Analytics
Crash reporting
Diagnostics and performance monitoring
Privacy information:
https://firebase.google.com/support/privacy
Tenjin
Used for:
Mobile attribution
Advertising campaign measurement
Marketing analytics
Privacy information:
Unity Ads / Unity LevelPlay
Used for:
Advertising
Ad mediation
Advertising measurement
Privacy information:
https://unity.com/legal/game-player-and-app-user-privacy-policy
Meta Audience Network
Used for:
Advertising
Advertising measurement
Ad delivery and related services
Privacy information:
https://www.facebook.com/privacy/policies/
Third-party providers may process information on their own systems and under their own privacy policies.
7. International Data Transfers
The third-party services used by Merge Bricks may process information on servers located in countries outside your country of residence, including countries outside the European Economic Area.
Where required by applicable law, appropriate safeguards for international transfers may be used, such as applicable contractual safeguards or other legally recognized transfer mechanisms.
8. Data Retention
We retain information for as long as reasonably necessary to provide the Game and its features, maintain security, comply with legal obligations, resolve disputes, enforce agreements, and fulfill the purposes described in this Privacy Policy.
For Unity Gaming Services, player data may remain stored until it is deleted by the player or developer, depending on the service and applicable configuration.
Third-party providers may have their own retention periods and policies.
9. Your Privacy Rights
Depending on where you live, you may have rights concerning your personal information.
These may include the right to:
Request access to information we hold about you
Request correction of inaccurate information
Request deletion of information
Request restriction of certain processing
Object to certain processing
Withdraw consent where processing is based on consent
Request information about how your data is processed
Exercise applicable rights relating to targeted or personalized advertising
To exercise applicable rights concerning information controlled by Omda Studio, contact:
support@omdastudio.com
We may need sufficient information to identify the relevant player or request. We will not request unnecessary information solely for the purpose of verifying an ordinary privacy request.
Because third-party providers such as Google, Unity, Meta, and Tenjin may independently process information, some requests may need to be handled directly by the relevant provider according to its own procedures.
10. Deleting Your Game Data
You may request deletion of personal information and game-related data that we control by contacting:
support@omdastudio.com
Please include enough information for us to identify the relevant Game account or player data.
Deleting your data may result in the loss of cloud saves, leaderboard information, player data, or other Game features associated with the deleted account.
Some information may need to be retained where required by law or where necessary for legitimate security, fraud-prevention, or legal purposes.
Deletion of data held by third-party providers may be subject to their own deletion procedures and policies.
11. Children's Privacy
Merge Bricks is not directed to children.
We do not knowingly direct the Game toward children or knowingly request children to provide personal information.
Because Merge Bricks uses third-party services for advertising, analytics, authentication, and other functionality, the Game is not intended to be used by children where the use of those services would require parental consent or additional child-specific protections that have not been implemented.
If you believe that a child has provided personal information through Merge Bricks in circumstances where this was not appropriate, please contact us at:
support@omdastudio.com
We will investigate and take appropriate action where required.
12. Security
We use reasonable technical and organizational measures designed to protect information processed through the Game.
However, no method of electronic transmission, storage, or processing can be guaranteed to be completely secure.
13. Third-Party Services
Merge Bricks depends on third-party services to provide certain functionality.
Their privacy practices may change independently of us. We recommend reviewing their current privacy policies for detailed information about how they process information.
The principal providers used by Merge Bricks include:
Unity Gaming Services
Google AdMob
Google Firebase
Unity Ads / Unity LevelPlay
Meta Audience Network
Tenjin
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to the Game, the services we use, our data practices, or applicable legal requirements.
When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.
If a change is material and applicable law requires notification or consent, we will take appropriate additional steps.
15. Contact
If you have questions about this Privacy Policy or wish to exercise a privacy right, contact us at:
Omda Studio
Email: support@omdastudio.com
Website: https://www.omdastudio.com